Happy Wednesday Everyone! Today’s newsletter: 1,236 words…4.7 mins

šŸ—ž Today’s Edition: Labubu Skyrockets, Russia Calls Macron A ā€œBrainless Roosterā€, Russian Mice vs Katy Perry, Spain’s Summer From Hell, Putin Gifts Alaskan A Motorcycle, White House Hits Tiktok, Vatican Chef In NYC … & much more!


🚨 Watch For:

  • Putin-Zelensky Bilateral to be announced shortly

šŸ“œTHE HIGHLIGHT

One killer insight to stash in your back pocket

Left: Pop Mart store; Foreground: K-popstar BLACKPINK’s Lisa showing off her Labubu keychains; Right: Labubus


šŸ‘¹Labubu: China’s $40B Toy Demon or Gen Z Holy Grail?


Pop Mart's ugly-cute Labubu dolls are having their main character moment in America—and it's absolutely unhinged.

  • The Beijing toy company's net profit exploded 400% in early 2025

  • U.S. sales of this creepy gremlin surged 5,000% year-over-year. No, that's not a typo.


The Numbers Are Bonkers:

  • Pop Mart now outvalues Mattel and Sanrio, hitting a $40 billion market cap.

  • Nearly 40% of revenue comes from overseas, with celebrity endorsements from Kim Kardashian and K-pop star Lisa turning these $25 - $100 blind-box toys into cultural crack cocaine.


Global Hype = Global Weirdness: Viral TikToks accused Labubu of channeling Pazuzu (yes, the Exorcist demon), sparking doll burnings and DIY exorcisms.

  • Never mind that experts confirm Labubu's actually inspired by Nordic folklore—facts don't trend on social media.


Counterfeits are another nightmare: Fake dolls in the U.S./UK have triggered safety warnings over choking hazards and toxic materials. And the frenzy? Straight-up Black Friday chaos: fights, thefts, even claw-machine raids from London to Shanghai.


šŸ’” The geopolitical flex? This is Chinese soft power at its finest—conquering American wallets through adorable addiction, even as Washington freaks about TikTok. Sometimes cultural domination comes with fangs and a $100 price tag.

ā™ŸļøTHE CHESSBOARD

Geopolitics Decoded In 3 Moves

šŸ“ Russia Calls Macron A ā€œBrainless Roosterā€

Dmitry Medvedev - former President, current deputy security czar, …and Russia’s one-man burn unit; went rogue on X calling French President Macron a ā€œBrainless Gallic Roosterā€ for pushing European troop deployments at the White House summit.

  • Context: The rooster is France’s national symbol (yes, really).

This insult also directly contradicts the breakthrough the European leaders celebrated at the White House.

While Trump announced Putin had agreed to NATO-style security guarantees for Ukraine (including potential European "reassurance forces"), Medvedev doubled down on Russia’s red line: no NATO troops in Ukraine.

šŸ’” Bottom Line: Either Putin's playing mind games with these mixed messages, or his deputies didn't get the memo.

šŸļøPutin’s Motorcycle Diplomacy

At the Trump-Putin summit in Alaska, Vladimir Putin staged an unusual goodwill gesture: gifting Anchorage resident Mark Warren a brand-new $22K Ural motorcycle.

  • Warren went viral on Russian TV after Russian state journalists interviewed him in Alaska.

  • He lamented that U.S. sanctions made parts for his old Soviet-era Ural nearly impossible to find.

Days later, Russian diplomats delivered the bike in a hotel parking lot, filming his first ride for state media. Warren then commented on the backlash he received:

ā

ā€œI p—ed off all sorts of people. I took it. I could have not taken it, and probably p—ed off just as many people as doing that. I don’t care.ā€

šŸ’” Why it matters: Beyond the feel-good optics, the episode underscored how sanctions hit ordinary Americans—and how the Kremlin seizes on such moments for soft propaganda.

šŸ‡ŖšŸ‡ø šŸ”„ Spain’s Summer From Hell

Spain is burning — literally. Wildfires have scorched 380,000+ hectares this year, blowing past the 2022 record, as temperatures for two weeks have exceeded 45°C (113°F).

  • Entire regions (Ourense, León, Galicia) are scorched earth

  • 31,000+ evacuated in days and at least 4 dead.

PM SĆ”nchez toured the ruins, praised firefighters, and dropped 500 more military personnel into the fight. He’s also pushing a national climate pact — part solidarity, part SOS.

  • The real story isn’t the flames, but the systemic collapse they expose: rural depopulation leaves land untended, creating a tinderbox.

šŸ’” Bottom Line: This is a live-fire drill for the EU’s southern flank, testing disaster response and migration pressures. Madrid’s crisis is a warning for all of Mediterranean Europe.

šŸ—½THE EMPIRE FILES

Political Drama From DC To NYC

šŸ‡ŗšŸ‡ø šŸ“±White House Hits TikTok

The Trump White House finally launched its official TikTok (@whitehouse) on Aug. 19, debuting with a montage of Trump declaring, ā€œI am your voice.ā€

  • The move comes weeks before TikTok’s Sept. 17 deadline to sever ties with ByteDance or face a U.S. ban.

The timing isn’t random: Washington insiders say a TikTok deal is close, easing national security fears that once kept the West Wing off the app. Trump—who credits TikTok for boosting his 2024 youth vote—now wants the platform in his official toolkit.

šŸ’” Translation: The White House thinks TikTok isn’t dying… it’s about to be reborn, America-first style.

šŸ From Pope's Kitchen to SoHo Streets: Holy Pasta

Former Vatican chef Salvo Lo Castro traded blessing bread for bleeding rent, opening his first NYC restaurant Casasalvo in SoHo.

  • For 10 years, this Sicilian kitchen wizard served Pope John Paul II and Benedict XVI his legendary fettuccine—now available to us mere mortals.

The flex is real: Lo Castro has cooked for everyone from Putin and Gaddafi to Tom Cruise and Leo DiCaprio. His philosophy? "Every man I cook for is a king"—unless they're splitting the check, presumably.

šŸ¤– CODES & POWER

Tech Wars, Crypto Chaos, and AI’s Black Mirror Moments

šŸ­šŸ‡·šŸ‡ŗ :Russian Mice And Fruit Flies Heading To Space

Move over Katy Perry - new astronauts are in town. Russian mice and fruit flies are heading into space on Aug 20th.

  • Russia is sending 75 mice and 1,500 fruit flies on a month-long orbital mission.

  • The "Noah's Ark" Bion-M No. 2 mission is studying radiation effects on living organisms—you know, useful stuff for Mars colonization.

Meanwhile, Katy Perry and Gayle King took their own 11-minute joyride to the edge of space:

  • Katy Perry even sang ā€œWhat a Wonderful World,ā€ complete with album promo.

  • Gayle King snapped at a reporter for calling her a ā€œpassenger.ā€ She was an ā€˜astronaut’ she said, because she received pre-flight training.

šŸš€ Bottom Line: So the burning question remains: Who won? Team Katy & Gayle OR Team Mice & Fruit Flies?

šŸ‡ØšŸ‡³ Yuan-backed Stablecoins

China’s central bank — the People’s Bank of China (PBOC) — is testing yuan-backed stablecoins with state-owned banks.

  • The idea: Use blockchain rails for trade settlement while keeping Beijing’s tight control over money flows.

Unlike dollar-backed stablecoins that live on the free-market, China’s version would be centralized, surveilled, and exportable.

šŸ’” Why it matters: If China nails a yuan-backed stablecoin, it could chip away at the dollar’s dominance in global trade — giving Beijing both financial firepower and data visibility. For the U.S. and its allies, this isn’t just fintech; it’s a currency war with blockchain weapons.

šŸ“ŗ FUN FACTS & TRIVIA

Main: Tsar Peter I (Peter the Great) of Russia; Inset: Silver token

Peter the Great’s Beard Tax

Tsar Peter I of Russia travelled across Europe incognito, during his Grand Embassy (1697-1698) to learn about building a strong navy among other things. He concluded, Russia needed modernization as well as Western customs.

His verdict - go beardless like European men.

Upon returning, Peter dramatically shaved guests' beards at a reception, then decreed all Russian men be clean-shaven like Europeans.

When this clashed with Russian Orthodox beliefs, he compromised with a beard tax. Nobles paid up to 100 rubles annually; commoners paid 1 kopek. Taxpayers received proof tokens in either silver or copper.

šŸ’€ THE ROAST

Because World Leaders Beg To Be Dragged